Author: Chief Brewer

Bracing yourself for Applecalypse

Love Apple products? Wish you had shaken hands with Steve Jobs while he was still around? Bought every Apple product since the days of the original Macintosh? But think that things are going downhill...

Do you really need an office?

Sometime in the early 90s, the concept of paperless office evolved. Since computerisation was rampant, all the information could be stored on computers without the need to take printouts or with the need to...

Business Lifecycle Stages

It is a known fact that businesses are dynamic. They change each day and do not stay the same over a period of time. This means that startups grow up, reach maturity & decline....

Facebook strategy for your business!

Facebook is an online platform for connecting, engaging & interacting with various audiences. When businesses use it for online marketing, their campaigns need to incorporate the same fundamental principles underlying traditional marketing, but adapted...

Survival tips for Startups

In one of our previous articles, we had given some words of advise for startups & promised to give more as our own startup Digitree Digital evolved. Well, here we are! Back to share...

Think you have 4G? Think again!

Not too long ago, wireless operators around the world started offering “4G” services in selective geographies. AT&T & Verizon wireless were amongst the leading operators to offer these services which could be used through...

Importance of Content in Social Media

We recently took up a social media contract for a company who had burnt their fingers by attempting social media on their own. Their initial strategy; as must be for most companies who attempt...

Phone calls in the internet era

When I was using android/blackberry, I had been content with the messaging on those platforms. Android had google talk & blackberry had blackberry messenger. When I bought my first iPhone, however, I had to find...