Doing keyword research the right way using google keyword planner

Countless people have seen their spends on SEO or Google Adwords go up in smoke because they didn’t know how to get to the right keywords using Google keyword planner. If you’re one of them or if you intend to avoid their mistakes then you’re in the right place! What are keywords? Keywords are the search […]

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Formulating digital marketing strategy for startups and small businesses

Coming up with your digital marketing strategy isn’t as easy as it used to be. The ever changing landscape There used to be a time when SEO, Google Adwords & email marketing were pretty much what defined everyone’s digital marketing strategy. Whether you were a big company or small, you invested in these three mediums […]

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E-commerce re-marketing through Facebook dynamic product ads

Introducing Facebook e-commerce re-marketing In the Facebook ads guide for e-commerce, we saw how to set up and run Facebook ads to help an e-commerce entity get transactions or conversions. This will get you results over a period of time, but these may not be the optimum results you can get. You may be wondering […]

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Facebook ads guide for startups & small business: Getting started

Who should be reading this article on Facebook ads guide for startups & small business and why? You’re a startup & need to grow fast So you’re a (relatively) new startup. Why do I say so? Because if you were a behemoth the size of Flipkart or Ola Cabs, you’d already be doing advanced Facebook […]

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30 second social networking guide – part 1

Do you manage social networking pages? Then here’s a short guide to what’s hot in the digital dreamland! Learn what’s hot in social networking in 30 seconds or less. It’s got everything from Facebook to LinkedIN.

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App-o-calypse – The app bubble

Technology companies are cropping up everywhere. Initially there were a few of these & now you see one starting up almost every day. Millions and even billions of dollars are being poured into these companies by venture capitalists who hope to make a killing out of these companies in the near future. These startups are […]

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Social Networking & Censorship – Think before you post!

In recent times, Twitter, Facebook and other social networking sites are being given the importance that the print and electronic media have garnered over the years. In fact the print and electronic media are also pushing themselves to accept and establish an identity over these platforms. This shift in the way new media is being […]

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Top reasons to quit your job

Love your current job? Feel so satisfied that leaving would be like committing a sin? Wonder why all those people who hop across jobs do it? Then you have come to the right place! People quit their jobs for various reasons. Here we will take a look at some of the top ones. Read carefully, […]

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